The Non-Apology Apology
An Administrator says, "That will never happen again, Bob."
(Another Administrator tells Bob, privately, "Of course it will happen again. They'll just be more discreet next time.")
A Director says, "I'm sorry you feel that way, Bob."
An Executive Director says, "I'm sorry if you were offended, Bob."
An Assistant Director says, "I'm sorry if you felt hurt, Bob."
A Director says, after I apologize for my behavior after being hurt by his behavior, he tells me, "If you felt hurt, I apologize for that."
“An example of a non-apology apology would be saying ‘I'm sorry that you feel that way’ to someone who has been offended by a statement.
This apology does not admit that there was anything wrong with the remarks made, and additionally, it may be taken as insinuating that the person taking offense was excessively thin-skinned or irrational in taking offense at the remarks in the first place.”